Influence. The Psychology of Persuasion, Revised Edition 40395

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program study of moves on what people to change behavior has resulted in this highly acclaimed book.

you'll learn the six універсальний principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound change personal and act as a driving force for your success.