The History of Graphic Design. Vol. 1. 1890-1959 65125
Код товару: 65125Паперова книга
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ISBN9783836563079
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Бренд
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Автор
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Рік2018
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МоваАнглійська
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ІлюстраціїКольорові
A Visual History of Graphic Design
A comprehensive look at hundreds of landmark projects, industry leader profiles, and illustrated timelines for each decade
History is a complex business. Fortunes boom and bust, empires wax and wane, and change?whether social, political, or technological?has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design?with its vivid, neat synthesis of image and idea?has distilled the spirit of each age.
This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).
With his sweeping knowledge of the field, author Jens Muller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.
As we move on from and reflect upon the 20th century, this staggering collection represents the foundations of what would influence some of the fastest changing creative fields, and a long-overdue recognition of the enormous contribution graphic design has made to economics, politics, social causes, arts, media, and the way we see the world.
A second volume in preparation will cover the period from 1960 to today.
“This book, which looks at the legacy and heritage of graphic design, is an essential portal to our appreciation of the world’s history.”
— Steven Heller Text in English, French, and German
A comprehensive look at hundreds of landmark projects, industry leader profiles, and illustrated timelines for each decade
History is a complex business. Fortunes boom and bust, empires wax and wane, and change?whether social, political, or technological?has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design?with its vivid, neat synthesis of image and idea?has distilled the spirit of each age.
This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).
With his sweeping knowledge of the field, author Jens Muller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.
As we move on from and reflect upon the 20th century, this staggering collection represents the foundations of what would influence some of the fastest changing creative fields, and a long-overdue recognition of the enormous contribution graphic design has made to economics, politics, social causes, arts, media, and the way we see the world.
A second volume in preparation will cover the period from 1960 to today.
“This book, which looks at the legacy and heritage of graphic design, is an essential portal to our appreciation of the world’s history.”
— Steven Heller Text in English, French, and German
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Характеристики
- Бренд
- Автор
- КатегоріяКультура та мистецтво
- Рік2018
- Сторінок480
- Формат145х215 мм
- ОбкладинкаТверда
- Тип паперуКрейдований
- МоваАнглійська
- ІлюстраціїКольорові
Від видавця
A Visual History of Graphic Design
A comprehensive look at hundreds of landmark projects, industry leader profiles, and illustrated timelines for each decade
History is a complex business. Fortunes boom and bust, empires wax and wane, and change?whether social, political, or technological?has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design?with its vivid, neat synthesis of image and idea?has distilled the spirit of each age.
This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).
With his sweeping knowledge of the field, author Jens Muller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.
As we move on from and reflect upon the 20th century, this staggering collection represents the foundations of what would influence some of the fastest changing creative fields, and a long-overdue recognition of the enormous contribution graphic design has made to economics, politics, social causes, arts, media, and the way we see the world.
A second volume in preparation will cover the period from 1960 to today.
“This book, which looks at the legacy and heritage of graphic design, is an essential portal to our appreciation of the world’s history.”
— Steven Heller Text in English, French, and German
A comprehensive look at hundreds of landmark projects, industry leader profiles, and illustrated timelines for each decade
History is a complex business. Fortunes boom and bust, empires wax and wane, and change?whether social, political, or technological?has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design?with its vivid, neat synthesis of image and idea?has distilled the spirit of each age.
This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).
With his sweeping knowledge of the field, author Jens Muller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.
As we move on from and reflect upon the 20th century, this staggering collection represents the foundations of what would influence some of the fastest changing creative fields, and a long-overdue recognition of the enormous contribution graphic design has made to economics, politics, social causes, arts, media, and the way we see the world.
A second volume in preparation will cover the period from 1960 to today.
“This book, which looks at the legacy and heritage of graphic design, is an essential portal to our appreciation of the world’s history.”
— Steven Heller Text in English, French, and German
Зміст
Візуальна історія графічного дизайну
Всебічний погляд на сотні знакових проектів, профілі лідерів галузі та ілюстровані часові шкали для кожного десятиліття
Історія - це складна справа. Фортуни злітають і падають, імперії розквітають і занепадають, а зміни - соціальні, політичні чи технологічні - мають своїх переможців і переможених, своїх прихильників і ворогів. Упродовж усього бурхливого плину часу графічний дизайн з його яскравим, чітким синтезом зображення та ідеї відображав дух кожної епохи.
У цій книжці викладено вичерпну історію графічного дизайну від кінця 19 століття до часів Другої світової війни. Вона простежує еволюцію цієї творчої галузі від її зародження як дизайну плакатів до подальшого розвитку в рекламі, фірмовому стилі, пакуванні та редакційному дизайні. Упорядкований у хронологічному порядку, том містить понад 2 500 знакових проектів з усього світу, 71 з яких детально описано, а також 61 лідера у цій галузі, серед яких Альфонс Муха (реклама шоколаду), Едвард Джонстон (логотип і шрифт Лондонського метрополітену), Ель Ліссітцкі (конструктивістська графіка), Герберт Маттер (фотомонтажні туристичні плакати зі Швейцарії), Сол Басс (анімаційні заставки) та А. М. Кассандре (плакати в стилі ар-деко).
Завдяки своїм глибоким знанням у цій галузі, автор Єнс Мюллер є куратором найвизначніших проектів кожного року, а також послідовності етапів розвитку дизайну. Тим часом, у своєму вступному есеї Девід Юрі розглядає графічний дизайн від його зародження у ранньому друкарстві, гравюрі та літографії до вражаючих творчих досягнень 19-го століття. Кожному наступному десятиліттю передує стислий огляд, а також приголомшлива візуальна хронологія, що пропонує яскраве відображення розмаїття графічної продукції кожного десятиліття, а також глобального ландшафту, який вона одразу ж описала і визначила.
Ця приголомшлива колекція, яка є продовженням та осмисленням 20-го століття, представляє основи того, що вплинуло на деякі з найбільш швидкозмінних творчих сфер, а також давно назріле визнання величезного внеску графічного дизайну в економіку, політику, соціальну сферу, мистецтво, медіа та те, як ми сприймаємо світ.
Другий том, що готується до друку, охоплюватиме період з 1960 року до сьогодні.
"Ця книга, яка розглядає спадщину та надбання графічного дизайну, є важливим порталом до нашого розуміння світової історії".
- Стівен Геллер Текст англійською, французькою та німецькою мовами
The History of Graphic Design. Vol. 1. 1890-1959
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