New Product Development For Dummies 40757
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ISBN978-0470117705
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Видавництво
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Автор
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Рік2007
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МоваАнглійська
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ІлюстраціїЧорно-білі
Все про “New Product Development For Dummies”
Від видавця
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
Written for small business-owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:
Developing a winning NPD strategy
Generating bold new ideas for products and services
Understanding what your customers really want
Keeping projects on track, on budget, and on-time
Building effective cross-functional teams
Planning and executing a blockbuster launch
Collaborating with global partners
Maximizing your chances for success
No matter what size or type of business you're in this book provides you with an unbeatable
Анотація
Всі характеристики
- Видавництво
- Автор
- Категорія
- Рік2007
- Сторінок362
- Формат170х240 мм
- ОбкладинкаМ'яка
- ОформленняЛакування
- Тип паперуОфсетний
- МоваАнглійська
- ІлюстраціїЧорно-білі
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