Behavioral Data Analysis with R and Python. Customer-Driven Data for Real Business Results 160115
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ISBN978-1492061373
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Видавництво
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Автор
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Рік2021
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МоваАнглійська
Все про “Behavioral Data Analysis with R and Python. Customer-Driven Data for Real Business Results”
Від видавця
Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.
Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.
Understand the specifics of behavioral data
Explore the differences between measurement and prediction
Learn how to clean and prepare behavioral data
Design and analyze experiments to drive optimal business decisions
Use behavioral data to understand and measure cause and effect
Segment customers in a transparent and insightful way
Всі характеристики
- Видавництво
- Автор
- Категорія
- Рік2021
- Сторінок360
- Формат170х240 мм
- ОбкладинкаМ'яка
- ОформленняЛакування
- Тип паперуОфсетний
- МоваАнглійська
Товар входить до категорії
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Самовивіз з відділень поштових операторів від
45 ₴ -80 ₴ -
Доставка поштовими сервісами - тарифи перевізника
Рецензії