Creating a Brand Identity: A Guide for Designers 38964
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ISBN978-1780675626
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Видавництво
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Автор
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Рік2016
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МоваАнглійська
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ІлюстраціїКольорові
Все про “Creating a Brand Identity: A Guide for Designers”
Від видавця
Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical skills and design creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, представляючи to clients and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, including a range of diverse industries such as digital media, fashion, advertising, product design, packaging, retail and more.
Filled with tips and tricks on research, design and testing, this is essential reading for students, Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical skills and design creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, представляючи to clients and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, including a range of diverse industries such as digital media, fashion, advertising, product design, packaging, retail and more.
Filled with tips and tricks on research, design and testing, this is essential reading for students,
Анотація
Всі характеристики
- Видавництво
- Автор
- Категорія
- Рік2016
- Сторінок160
- Формат185х230 мм
- ОбкладинкаМ'яка
- ОформленняЧасткове лакуванняЗ клапанами
- Тип паперуОфсетний
- МоваАнглійська
- ІлюстраціїКольорові
Товар входить до категорії
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Самовивіз з відділень поштових операторів від
45 ₴ -80 ₴ -
Доставка поштовими сервісами - тарифи перевізника
Рецензії