Du Sens dans lUtile 295406
Код товару: 295406Паперова книга
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ISBN9782370740632
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Бренд
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Автор
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Рік2018
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МоваФранцузька
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ЖанрБізнес-література, Дизайн
Du Sens dans l’Utile explores the pairing of designers with companies, bringing to light the innovative creation that emerges from this encounter.
It is now necessary for utilitarian objects to have meaning. Our society is undergoing profound transformations that are leading CEOs to take into account the need for products to have an identity.
Objects now have to play more than one role; they have to satisfy a cultural need. Today, economic success faces challenges and requires new attitudes.
Companies see themselves as taking on an educational and cultural role. They create the objects that make up our environment. It is vital for them to collaborate with architects and designers who are able to think of objects differently and to give them meaning.
Du Sens dans l’Utile sheds light on the relationship between eight companies and designers. Rather than elaborating a theory, it highlights a state of affairs and focuses on the key role of creativity in companies.
It is now necessary for utilitarian objects to have meaning. Our society is undergoing profound transformations that are leading CEOs to take into account the need for products to have an identity.
Objects now have to play more than one role; they have to satisfy a cultural need. Today, economic success faces challenges and requires new attitudes.
Companies see themselves as taking on an educational and cultural role. They create the objects that make up our environment. It is vital for them to collaborate with architects and designers who are able to think of objects differently and to give them meaning.
Du Sens dans l’Utile sheds light on the relationship between eight companies and designers. Rather than elaborating a theory, it highlights a state of affairs and focuses on the key role of creativity in companies.
2'339 ₴
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3'000,00 ₴ -
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1'000,00 ₴ -
Meest ПоштаБезкоштовно від
3'000,00 ₴
Інші книги Skira
Характеристики
- Бренд
- Автор
- КатегоріяБізнес
- Рік2018
- Сторінок228
- Формат230х310 мм
- ОбкладинкаТверда
- Тип паперуОфсетний
- МоваФранцузька
- ЖанрБізнес-літератураДизайн
- Вік14+
Від видавця
Du Sens dans l’Utile explores the pairing of designers with companies, bringing to light the innovative creation that emerges from this encounter.
It is now necessary for utilitarian objects to have meaning. Our society is undergoing profound transformations that are leading CEOs to take into account the need for products to have an identity.
Objects now have to play more than one role; they have to satisfy a cultural need. Today, economic success faces challenges and requires new attitudes.
Companies see themselves as taking on an educational and cultural role. They create the objects that make up our environment. It is vital for them to collaborate with architects and designers who are able to think of objects differently and to give them meaning.
Du Sens dans l’Utile sheds light on the relationship between eight companies and designers. Rather than elaborating a theory, it highlights a state of affairs and focuses on the key role of creativity in companies.
It is now necessary for utilitarian objects to have meaning. Our society is undergoing profound transformations that are leading CEOs to take into account the need for products to have an identity.
Objects now have to play more than one role; they have to satisfy a cultural need. Today, economic success faces challenges and requires new attitudes.
Companies see themselves as taking on an educational and cultural role. They create the objects that make up our environment. It is vital for them to collaborate with architects and designers who are able to think of objects differently and to give them meaning.
Du Sens dans l’Utile sheds light on the relationship between eight companies and designers. Rather than elaborating a theory, it highlights a state of affairs and focuses on the key role of creativity in companies.
Зміст
Du Sens dans l'Utile досліджує співпрацю дизайнерів з компаніями, висвітлюючи інноваційну творчість, що виникає в результаті цієї зустрічі.
Зараз необхідно, щоб утилітарні об'єкти мали сенс. Наше суспільство переживає глибокі трансформації, які змушують керівників компаній брати до уваги потребу в тому, щоб продукти мали ідентичність.
Предмети тепер повинні відігравати більше, ніж одну роль, вони повинні задовольняти культурні потреби. Сьогодні економічний успіх стикається з викликами і вимагає нових підходів.
Компанії бачать себе як такі, що беруть на себе освітню та культурну роль. Вони створюють об'єкти, які формують наше середовище. Для них життєво важливо співпрацювати з архітекторами та дизайнерами, які здатні мислити об'єктами по-іншому і надавати їм значення.
Du Sens dans l'Utile проливає світло на відносини між вісьмома компаніями та дизайнерами. Замість того, щоб розробляти теорію, вона висвітлює стан справ і фокусується на ключовій ролі креативності в компаніях.
Du Sens dans lUtile
2'339 ₴
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